About Twelve Seven
Most people save sun protection for the beach. We built Twelve Seven for every day, every hour, every environment.
After more than two decades inside the global skincare industry, it became impossible to ignore the gap. Skincare had evolved. UV protection hadn't. It remained an afterthought, something people reached for at the beach and forgot everywhere else. Twelve Seven was created to change that.
The brand and its aesthetic were born from a life lived outdoors, watching the sun rise and set in more than ten countries, playing backgammon under the Mediterranean sun, walking under the alpine sky, and feeling the full weight of the Middle Eastern heat. Across every kind of climate, the same truth kept surfacing: UV exposure is constant. Protection was not.
The name, the philosophy, the belief that protection should be as beautiful and considered as the life it's designed for, all of it shaped by those real environments, real skin, and real consequences.
This is not a sunscreen brand. It is a daily ritual, built into what you wear, what you apply, and how you move through the world. UPF 50+ certified fabrics, formulations for every skin tone, and a lifestyle-first approach that works whether you're on a flight, at the pool, or simply stepping outside for lunch.
Quietly elevated. Effortlessly timeless. Built for the world we actually live in.
Discover your Skin Forecast
Protect the Skin You’re Living In
The climate is changing. UV is rising. And the ritual most people follow hasn't kept up. Twelve Seven is the response, strong, intentional, and built to work with your daily rhythm.
